NEW CORPORATE DESIGN, NEW BRAND STRUCTURE: ONE COMPANY – ONE TEAM – ONE PROMISE
A modernized and refined logo, a completely reworked corporate design, a unified naming: The new brand structure is a consistent and clear expression of the comprehensive and unified positioning of all companies within the Siempelkamp group. Siempelkamp is thus making the transition from an individual brand to an umbrella brand concept. Siempelkamp’s international companies, products and services are brought together to form a unit. The result is an even clearer perception of what the “Siempelkamp” brand stands for – both internally and externally.
“Our previous names and brands that we’ve been operating under in the market for a long time have stood for magnificent work and successes, dedication and pride for more than 140 years. Our new brand structure will help us take our past into a successful future. It’s a hallmark of our evolution. By bringing all companies together under a unified umbrella brand, we’re bundling our strengths, combining knowledge and experience and thus creating the basis for sustainable growth. We’re aligning ourselves in a clearer, more modern and more attractive way for customers, partners and new talents,” says Siempelkamp CEO Martin Scherrer outlining the new concept. Samiron Mondal, Managing Director at G. Siempelkamp GmbH & Co. KG, adds: “Our new brand structure aims to create a global presence with a uniform look and a common voice that delivers consistent quality across the group in all its markets. The evolution of our brand is therefore much more than simply a redesign of our logo. It stands for our shared commitment to excellence, innovation and stringently managed processes. It signals a reliability to our customers that is built on a culture and value system to which we are all committed.”
“Siempelkamp” as an employer brand will also benefit – both externally and internally – from the new brand concept: In times when skilled workers are hard to find, it is the companies that authentically stand for a strong culture, clear values and an inspiring working environment that will win. The new presentation of the brand will sharpen and strengthen Siempelkamp’s identity as a globally active company and increase its visibility for both top talent and young people who are just entering the employment market. A modern presentation will simultaneously encourage current employees to commit to and identify with the company.
#WeAreOneSiempelkamp
One component that’s central to the brand’s relaunch is the new and uniform naming of all companies within the Siempelkamp Group. The name "Siempelkamp" will be incorporated into the names of all companies within the group. This consistency will demonstrate: All companies within the group are operating under this name within a clear new structure that will deliver a stable long-term future.
Siempelkamp’s service business is already gearing up towards this new structure. The service expertise within the group will in future be brought to bear within the scope of the Siempelkamp Service Excellence initiative. Our international service experts will jointly realize even more teamwork – which will benefit customers through significantly leaner processes, consistent contacts and seamless, high-quality services.
The #WeAreOneSiempelkamp slogan brings the new brand structure and the unified naming together. It will act as a signal for the realignment in both external and internal communication. “We’re looking forward to sharing and actively shaping #WeAreOneSiempelkamp with customers, partners, employees and everyone else who accompanies our company. This is how we intend to jointly fill our new brand with life and make a cohesive and strong identity a reality for the Siempelkamp Group,” says Martin Scherrer.
